What is Brand Licensing?
Brand Licensing is the legal process that allows the brand owner to let other business/people use their brand/trademark, normally in a category or territory that the brand owner doesn't already operate within.
When consumers see a licensed product, it should naturally fit in with the consumers existing perception of the brand; however it should also go further. A successful licensed product will delight the customer, as they see their favourite brand expressed in a new and exciting way.
Performance Brands will be on hand to provide advice and guidance as you move into new product categories, changing the shape of your retail offering.